These days, every brand needs high-quality video content to stand out from the digital crowd. But creating video content is easier said than done.
American adults now spend an average of 17 hours per week watching online video content, and short-form video content drives a 21 percent higher ROI than other user-generated content. The opportunity for engagement is there, but only if your videos look polished and professional.
So how do you do that? Most brands simply don’t have the space or resources to film professional-quality videos. That’s why a video studio rental is a great choice for creating professional content to showcase your brand.
Let’s explore all the reasons why brands choose to rent out a video studio and how it can help you achieve astoundingly creative results.
Access to High-Quality Equipment
Along with the space, many video studios also offer high-quality equipment rentals.
If you’re just starting to create videos for your brand, you might not have the funding to purchase all the tools you need. Even if you have some equipment already, you may need specialty equipment for each new project. That’s why rentals are a fantastic solution. In fact, many filmmakers rent the professional-grade equipment they need, even those who have been in the business for years.
Working with a video studio that provides access to high-quality gear, like lighting, audio, and grip equipment, ready for you to use on the day of your shoot, is low-hassle and often better for your budget. You won’t have to waste time renting equipment from a third party. Everything will already be on location, ready for you to use.
Your Videos Will Be Professionally Lit
A video is only as compelling as its lighting. If you’ve ever seen a brand post content that is underexposed, you’ll know that it can look unfinished and not hold your attention. You don’t want that to happen to your final product, especially if you’ve worked long and hard on a campaign.
Video studios offer customizable lighting options. You’ll be able to set the mood and light your scene to your exact specifications. Whether you’re shooting a promotional video or taking product photos for your Instagram, a professionally lit space can make the difference between polished results and amateur-looking content.
Your Videos Will Have Amazing Audio
It’s hard to get good-quality audio when you’re shooting on location. People passing by, traffic noise, barking dogs, and such can be very distracting to your cast and crew, and later to your viewers.
Just like lighting, audio makes all the difference when you’re creating content. Interference and poor sound quality can make potential subscribers scroll past your video after just a few seconds, even if you have great visuals.
Professional studio rentals are properly sound-treated, reducing excess noise. And with top-of-the-line audio equipment, the only sounds in your final videos will be the ones that you want there.
You’ll Have Total Control of Your Environment
Shooting footage on location can give you stunning results, but it’s not always the most practical option. Depending on the complexity of the project or the timeline of your production, it might just cost more time or money than you have.
Working in a video studio is much easier. You’ll be in full control of all aspects of the shoot, from audio and lighting quality to having power sources that can support high-energy equipment. You can also avoid weather delays and shooting schedules dictated by daylight hours.
That’s not to mention the added comfort of having amenities like clean bathrooms, designated dressing and makeup rooms, and even a production kitchen at your fingertips. Plus, with heating and cooling, your cast and crew will always be comfortable, which is something you can’t always guarantee when you’re shooting on location.
You’ll Have Use of Cyc Walls and Green Screens
Finding the perfect backdrop for your shoot can bring your vision to life and make your brand shine. That’s why many brands love to shoot in front of cyc walls or green screens.
Cycloramas are specially made backdrops meant to give your photos or videos a seamless look. A high-quality cyc wall will “disappear” and look infinite, giving your subject or product the viewer’s full attention. Similarly, green screens allow you to capture high-quality footage and then add effects in post-production.
Using a professional cyc wall or green screen can bring your creativity to new heights. You can capture any footage you dream up without moving cast, crew, and equipment to a new location.
You’ll Have Access to Other Amenities
A video shoot day involves more than capturing video footage. It’s often a whole day of directing your crew, getting your cast into hair and wardrobe, keeping everyone fed and happy, and keeping the production on track.
At Lightz Out Studios, we offer our clients a wide range of amenities to make shooting day run smoothly, including:
- Free, gated on-site parking
- Air conditioning
- High-speed Wi-Fi
- Restrooms
- Professionally equipped hair and makeup room
- Wardrobe and changing room spaces
- 10-person conference room
- Full-service production kitchen with a movable island
No matter what project your brand is filming, amenities make the process simpler and more efficient for your team, so you can focus on creating content rather than solving problems.
Your Shoot Will Be Professional from Start to Finish
When you’re investing money into content creation, the last thing you want is to feel rushed and disorganized. Renting a professional video studio helps ensure your shoot runs smoothly from the moment you arrive until the final cut.
A professional studio environment gives your whole team structure and efficiency. You’ll have access to reliable equipment and dedicated amenities. Everyone can spend less time troubleshooting and more time capturing the footage you came to create.
The result? High-quality footage that’s easier to polish into a final product that truly reflects your brand.
Choose a Video Studio Rental for Your Next Production
There are so many reasons to rent out a video studio for your next project. Not only will you get a dedicated space to film footage, but you’ll also have access to top-of-the-line equipment and additional amenities that can help your production run more smoothly.
When you work with the right studio, creating high-quality video content for your brand is easier than you think.
If you live in Southern California and are ready to create memorable brand content, reach out to Lightz Out Studios to learn more about our space and how we can help bring your vision to life.
Meta: Discover how video studio rental can give you the freedom and tools you need to create high-quality professional content to showcase your brand.
